During Pregnancy and After Giving Birth, female hormones go through sharp changes causing:
The level of hormones secreted drops sharply during pregnancy, causing scalp to be oily and dry
SINCE Shampoo helps with hormonal fluctuations and cleanses your hair without stripping nutrients from the scalp
Enhances hair volume and nurtures healthier hair with nutrients that strongly permeate through the scalp
The active ingredients are Seaweed Minerals and Kasumi Flower extract, which strongly nourish the scalp and strengthen hair growth
This formula is specially made for mums with insufficient nutrients after birth and anyone suffering from unhealthy hair
100% safe with no harmful chemicals such as silicon, parabens, dye etc
Hair dye uses ammonia to elevate the pH of the hair, and to relax and lift the cuticle, which acts like tree bark and protects your hair from damage. Immediately, the damage to your hair is done as the cuticle isn’t meant to be lifted up.
Once the cuticle is lifted, the next step is to dye the hair to the intended color. For this process, hair dye uses peroxide to break down the natural hair pigment. Peroxide is extremely drying to hair as the peroxide developer sits, the cuticle remains lifted for the dye to penetrate into the open cuticle and hair shaft. The longer the cuticle is lifted, the more it weakens. The damage is not irreversible despite rinsing hair afterwards.





Deeply moisturises your hair and repairs damaged hair cuticles

Promotes hair development and leaves hair glossy

Provides 10 times more concentrated moisturizing effect and promotes complete penetration of nutrients

Subtle aroma that delivers a relaxing and comfortable enjoyment for bathing times to relax
Get your hair wet before using the Shampoo – Warm water helps to loosen excess oil and open your pores, allowing for a deeper penetration from the nutrients of SINCE Beaute Shampoo. With a wet foundation, this helps to cleanse your scalp even better.
Foam shampoo the size of a quarter into your palms and work into your roots, you do not need to shampoo the tips of your hair – The Shampoo should not sit in one blob which concentrates on only one area of your hair
Rinse out all the shampoo – If you do not do so, you could be leaving a lot of buildup on your scalp which over time can lead to dandruff. Remember to take enough time to rinse your roots throughly.






We have expressed our logo as a “new moon”, which signifies “new beginnings”
We want to inspire all ladies to start and try new things, no matter which stage of life you are in.
Together with the positive red, pink, yellow and purple in watercolor, we want to express the delicate fluctuations and beauty unique to women. We want to emphasize how women have deep and varied experiences and are not simply just cute and beautiful.
As hair problems increases with age, SINCE aims to solve these troubles as much as possible, allowing you to be positive. We aim to be a brand that gently supports you, building your confidence.
SINCE began in 2016. The team behind ALOBABY wanted to create high quality and safe-to-use products not just for babies, but also catered especially for mothers and mothers-to-be.
Despite being a relatively new brand, SINCE is quickly winning the hearts of many mothers.
We are now selling in Japan, Thailand, Singapore, China and Hong Kong.
SINCE specializes in producing organic mother haircare products.
With the lack of organic pregnancy products currently available in the market, we have been consistently working to develop more of such products just for mothers.
ECOCERT is one of the strictest global organic certification organization that is founded in France. The certification process by ECOCERT involves reviewing all the manufacturing processes, factories, down to even the packaging of products. ALOBABY is proud to be ECOCERT-certified.
Our processes, from product development to manufacturing, are all carried out in Japan, to ensure consistency in the quality of ALOBABY.
Yes, SINCE shampoo is 100% safe with no harmful chemicals such as silicon, parabens, dye and is safe for use during pregnancy, confinement or breastfeeding as well